This hidden racism is particularly difficult to combat because people of color are often excluded from the chambers of influence where initiatives that might address this issue are conceived and deliberated.

That's why Lefkowith and Amato - two middle-aged white guys - offer six simple principles (inspired by the Sullivan Principles that helped topple Apartheid in South Africa) to fight racism in the 21st Century.

Their purpose in writing this book: to serve as a catalyst to help awaken and equip a new generation of activists dedicated to positive social change.

Their goal: to get corporations and complacent people with good hearts to see the hidden barriers that create a polite Apartheid, and inspire them to action.